# Privacy Policy
**Effective Date:** [February 15, 2025]
**Last Updated:** [February 17, 2026]
## Who we are
Welcome to **Refresh Medical** (“**Refresh**,” “**we**,” “**our**,” or “**us**”). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (**the “Website”**) and when you interact with us online, including through our online booking and gift card purchasing platform.
**Business Contact Information**
Refresh Medical
1545 East Avenue, Suite 2
Rochester, NY 14610
Phone: (585) 484-9519
Email: contact@refreshmedicalny.com
By using our Website, you agree to the practices described in this Privacy Policy.
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## Information we collect
### Information you provide to us
Depending on how you interact with us, we may collect:
– **Contact information** (name, email address, phone number)
– **Appointment and service information** (requested services, appointment history, notes you submit)
– **Gift card purchase information** (purchaser and recipient details, transaction details)
– **Marketing preferences** (newsletter sign-ups, communication preferences)
– **Messages and inquiries** you send us (contact forms, emails, texts)
**Please avoid submitting sensitive medical information through general website contact forms.** If we need health-related information to provide services, we typically collect it through secure intake processes.
### Information collected automatically
When you visit the Website, we may automatically collect:
– **Device and usage data** (IP address, browser type, device identifiers, pages visited, time spent, referring pages)
– **Cookies and similar technologies** (to help the site function, understand traffic, and improve performance)
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## Boulevard (online booking and gift cards)
We use **Boulevard** to provide online booking, client account functionality, and gift card purchasing. When you book an appointment, create/update a client profile, complete forms, or purchase a gift card online, the information you provide may be collected and processed through Boulevard’s platform as a service provider to us. We encourage you to review Boulevard’s privacy practices when using their services.
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## How we use your information
We use information we collect to:
– Provide and manage appointments, services, and client support
– Process gift card purchases and related transactions
– Communicate with you about appointments, service updates, and administrative messages
– Send newsletters or promotional communications **only if you opt in**
– Improve our Website, services, and customer experience
– Detect and prevent fraud, abuse, and security issues
– Comply with legal obligations and enforce our policies
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## Text messaging (SMS) privacy + consent
If you provide your mobile number and opt in to receive text messages from us, we may send messages such as:
– Appointment confirmations and reminders
– Service-related updates
– Occasional promotional messages (only if you opted in for promotional texts)
**Message frequency may vary. Message & data rates may apply.**
You can opt out at any time by replying **STOP** (or **UNSUBSCRIBE**) and request help by replying **HELP**.
**Consent is not a condition of purchase.**
### Critical privacy statement (TCR requirement)
**No mobile details or personally identifiable information (PII) will be shared with third parties or affiliates for marketing or promotional purposes.**
**Text messaging originator opt-in data and consent will not be shared with any third parties.**
(We may share information with service providers strictly to operate our business—see “How we share information” below.)
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## How we share information
We do **not** sell your personal information.
We may share information only in these limited situations:
– **Service providers** who help us operate (for example: online booking, gift card processing, website hosting, analytics, email/SMS delivery). These providers are permitted to use information only to perform services for us.
– **Legal and safety reasons** if required by law, subpoena, court order, or to protect rights, safety, and security.
– **Business transfers** (rare): if we undergo a merger, acquisition, or sale, information may be transferred as part of that transaction, subject to appropriate safeguards.
**Reminder:** We do not share mobile numbers, SMS opt-in details, or PII with third parties/affiliates for **their** marketing or promotional use.
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## Cookies and tracking technologies
We may use cookies and similar technologies to:
– Enable core website functions
– Understand how visitors use the Website
– Improve performance and user experience
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
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## Google reCAPTCHA
We may use Google reCAPTCHA to protect the Website from spam and abuse. reCAPTCHA may collect information about your device and activity. Google’s use of this information is governed by Google’s privacy policies and terms.
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## Data security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.
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## Data retention
We retain personal information only as long as necessary for the purposes described in this Policy, including to provide services, maintain records, resolve disputes, enforce agreements, and comply with legal obligations.
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## Your choices and rights
You can:
– **Unsubscribe from emails** using the link in any marketing email
– **Opt out of SMS** by replying STOP (or UNSUBSCRIBE)
– Request access, correction, or deletion of certain personal information by contacting us
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## Children’s privacy
Our Website is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
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## Updates to this Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with updated “Effective Date” and/or “Last Updated” dates.
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## Contact us
If you have questions about this Privacy Policy or our privacy practices, contact us:
Refresh Medical
1545 East Avenue, Suite 2
Rochester, NY 14610
(585) 484-9519
contact@refreshmedicalny.com
